Case Study: SAP achieves 3.6x more deals closed with LinkedIn Sales Solutions

SAP leverages Digital Selling Tactics with LinkedIn

SAP, a global leader in enterprise software based in Walldorf with about 95,000 employees, needed to sharpen its selling approach across a large, distributed salesforce to stay competitive. The main challenge was driving consistent, effective digital selling behaviors and ensuring reps adopted best practices at scale.

SAP adopted LinkedIn Sales Navigator and paired the platform with targeted training, rigorous performance measurement and a “Train the Trainer” program to scale expertise. The program delivered strong results: digital-selling reps were 1.3× more likely to hit quota, saw a 55% boost in sales performance, closed 3.6× more deals, and grew their networks by 20% year over year.

SAP