Case Study: SAP achieves 3.6x more deals closed with LinkedIn Sales Navigator

SAP closes 3.6x more deals with LinkedIn Sales Solutions

SAP, a global leader in business process software, faced the challenge of improving its sales practices and instilling effective digital selling behaviors across its large, competitive salesforce. To address this, the company turned to LinkedIn Sales Solutions and implemented its product, LinkedIn Sales Navigator, as its digital selling platform.

LinkedIn Sales Solutions provided the software and a comprehensive enablement program, including a "Train the Trainer" initiative to scale best practices. The results were significant: sales reps who adopted these digital selling behaviors were 1.3 times more likely to hit their quota, realized a 55% boost in sales performance, and achieved 3.6 times more deals closed. LinkedIn Sales Solutions helped SAP also grow its overall network by 20% year over year.

SAP