Case Study: First Business Bank shortens sales cycle and opens doors to new leads with LinkedIn Sales Solutions

Sales Navigator Shortens Sales Cycle & Opens Doors to New Leads

First Business Bank, a firm serving businesses, key executives, and high-net-worth clients, faced a lengthy sales cycle and needed new, high-quality lead sources to grow its pipeline and close deals faster.

By adopting LinkedIn Sales Navigator, the team unlocked a new prospect pool and used Lead Builder and TeamLink to target accounts and get warm introductions. Reps quickly accessed contacts they previously couldn’t reach, raised meeting success rates to about 80% (3–4x higher), and shortened the sales process—one rep went from two years without a meeting to getting in the door within three months.

First Business Bank

Lynn Sigfred

Vice President