Case Study: Royal HaskoningDHV achieves 95% reduction in cost per lead and €4M in revenue with LinkedIn Sales Solutions

Sales Navigator helps Royal HaskoningDHV make lasting connections

Royal HaskoningDHV, an independent engineering consultancy that helps organizations move to smart, sustainable operations, faced a sudden shift to remote decision-makers during the pandemic and needed new virtual ways to connect. They also aimed to increase marketing ROI by lowering costs and improving efficiency across the sales and marketing funnel.

By adopting LinkedIn Sales Navigator as an insights-driven, targeted selling approach and rolling it out with early adopters as ambassadors, the team built lasting relationships and scaled successes across the business. Results included about a 95% drop in cost per lead, conversion rates rising to 30–44%, 4,100+ connections (1,200+ saved leads), and roughly €4M in revenue in 2021, while they continue to expand capabilities with LinkedIn Sales Insights.

Royal HaskoningDHV

Alex de Ruiter

Director Sales & Marketing Enablement