Case Study: PeopleStreme achieves improved pipeline visibility and executive engagement with LinkedIn Sales Solutions’ Sales Navigator

Sales Navigator Deals Brings Pipeline Visibility and Insight for PeopleStreme

PeopleStreme is a Melbourne-based human capital management firm with about 50 employees that struggled to reach C‑suite decision makers and consistently multi-thread accounts. When Sales Manager Rob Cassidy reviewed the team’s process he found reps were often selling through only one or two contacts, which limited visibility into buying committees and hindered deal progression.

Cassidy introduced LinkedIn Sales Navigator, using the Deals feature and Buyer Circle (synced with Salesforce) to map buying committees, identify executive contacts, and drive more effective one‑on‑one coaching. As a result the team secured engagements with previously unreachable executives (including a CEO and CFO at a major manufacturer), improved pipeline visibility and activity tracking, and saw a clear correlation between heavy Navigator use and top sales performance.

PeopleStreme

Rob Cassidy

Sales Manager PeopleStreme Human Capital