Case Study: Canada Post achieves 58X ROI with LinkedIn Sales Solutions (Sales Navigator)

Revolutionizing Sales at Canada’s 253-Year-Old Postal Service

Canada Post, a 253‑year‑old national postal service adapting to the digital age, faced a changing B2B buying process and stiff parcel‑delivery competition. To stay competitive, its sales and marketing teams needed to broaden their reach and engage multiple decision‑makers—today’s typical purchase involves four to six stakeholders—rather than rely on a single contact.

They adopted LinkedIn Sales Navigator, piloting regionally before a full rollout, using features like TeamLink, regular social‑selling coaching, and SSI tracking to find warm introductions and share targeted content. The approach delivered rapid impact—a first‑year ROI of 58X, influence over 17.6% of pipeline, better targeting, stronger credibility, and more qualified leads.

Canada Post

Jordanah Nekechuk

Manager Enterprise Marketing