Case Study: PTC (Computer Software) achieves $4.5M in closed deals and $44M pipeline growth with LinkedIn Sales Solutions (Sales Navigator)

PTC uses Sales Navigator to champion Social Selling

PTC, a global computer-software company serving more than 28,000 customers, needed a way for its strategic sales reps to reach and influence key decision-makers earlier in the buying process. With buyers self‑educating online and often not engaging sales until late, the sales enablement team sought a scalable method to penetrate accounts, find the right buyers, and demonstrate domain expertise before purchase decisions were made.

PTC rolled out LinkedIn Sales Navigator with 501 licenses, a regional enablement structure, and executive champions to drive social selling standards, content sharing, and best-practice adoption via LinkedIn’s Social Selling Index. Within a year the program generated $4.5M in closed deals influenced by LinkedIn, $44M of LinkedIn-supported pipeline, and reached 2,000+ prospects with more than 260 meetings booked, while giving reps better contact intelligence and engagement through InMail.

PTC

Julian Lee

Sales Enablement Director EMEA