Case Study: PTC achieves stronger virtual selling and sales intelligence with LinkedIn Sales Navigator

PTC deploys 501 Sales Navigator licenses to boost virtual selling with LinkedIn Sales Solutions

PTC, a global software company, faced the challenge of reaching and influencing key decision-makers early in the buying process before they had self-sourced solutions. Their strategic sales reps needed a tool to access new contacts and control cross-selling opportunities. To address this, they turned to LinkedIn Sales Solutions and implemented their product, Sales Navigator.

The solution from LinkedIn Sales Solutions involved deploying Sales Navigator licenses globally and establishing a structured social selling program. This enabled PTC's sales team to find the right buyers, share insights, and build relationships through targeted engagement. After one year, the approach resulted in major gains, including sourcing more deals and winning at a higher rate by leveraging Sales Navigator for sales intelligence and warm introductions.

PTC