Case Study: PTC achieves $44M pipeline growth and 20X ROI with LinkedIn Sales Solutions

PTC - Customer Case Study

PTC, a global leader in product lifecycle solutions serving more than 28,000 customers, faced a sales challenge: buyers were self-educating online and making decisions before sales reps could engage. The company needed a consistent social-selling approach to reach new decision-makers, penetrate accounts, and nurture IoT and strategic opportunities earlier in the buying process.

PTC deployed 501 LinkedIn Sales Navigator licenses with regional enablement, executive champions, shared content and Social Selling Index–driven training. Within a year the program influenced $4.5M in closed deals, supported $44M in pipeline, reached over 2,000 prospects and booked 260+ meetings, delivering a 20x ROI and an NPS of 48 with 90% of reps recommending continued investment.

PTC

Deb Williams

Strategic Account Executive