LinkedIn Sales Solutions
120 Case Studies
A LinkedIn Sales Solutions Case Study
The SAVO Group, a leading provider of sales enablement solutions, needed to aggressively grow new-customer business but struggled to find accurate, up-to-date information on decision makers and to shorten lengthy sales cycles. With a 30-person sales team focused on expanding market reach, the company required better prospect intelligence and more effective campaign targeting.
SAVO deployed LinkedIn Sales Navigator—leveraging Advanced Search and TeamLink—and integrated it with Salesforce; adoption was rapid and became part of the team’s daily workflow. The solution delivered faster, more precise prospecting and relationship-building, producing $1 million in net new revenue over 18 months, a rise in VP-level engagement from 20% to 50%, more qualified leads, and shorter sales cycles.
Eric Marcy
Director, Sales Development and Performance, The SAVO Group