Case Study: PrizeLogic achieves higher social-selling scores and stronger client connections with LinkedIn Sales Solutions

PrizeLogic - Customer Case Study

PrizeLogic is a Michigan-based promotions company (150+ employees) that builds brand engagement through instant-win games, sweepstakes, and user-generated contests across web, mobile, and traditional channels. Its sales challenge was to better understand and reach top-tier brands and measure how team outreach patterns affected performance—essential in an industry that prizes fresh ideas and tight relationships.

PrizeLogic deployed LinkedIn Sales Navigator and used the Social Selling Index (SSI) to track outreach, uncover decision-makers, and leverage team connections. The tools made networking and account visibility much easier, and PrizeLogic’s average SSI rose from 39.7 to 53.8 (vs. an industry average of 27.4); the company is now more than twice as likely as competitors to build strong relationships (19.4 vs. 9.6), driving more discovered and closed leads and a culture of competitive, measurable social selling.

PrizeLogic

John Vail

Chief Marketing Officer