Case Study: PGi achieves 22x ROI and $900K in attributed revenue with LinkedIn Sales Solutions' Sales Navigator

PGi - Customer Case Study

PGi, a global provider of cloud-based conferencing and collaboration solutions serving tens of thousands of enterprise customers (including 75% of the Fortune 100), needed smarter ways for its sales teams to map accounts, identify the right decision-makers across varied IT buying committees, and engage leads more effectively.

PGi rolled out LinkedIn Sales Navigator (growing licenses from 14 to 60+) and used Advanced Search, TeamLink, InMail, CRM integration and group engagement to pinpoint influencers, speed outreach and rescue at-risk accounts. The program drove a 28% rise in social selling proficiency, $900K in attributable revenue, a 22x ROI, accelerated sales cycles and multiple high-value wins (including deals worth $65K+ and recovered monthly revenue).

PGI

Ciara Lucy

Director of Marketing