Case Study: PA Consulting uncovers 1M referral opportunities and boosts deal size 30% with LinkedIn Sales Solutions

PA Consulting leverages deep insights with LinkedIn Sales Navigator

PA Consulting, a London-based global innovation and transformation consultancy of about 4,000 people, needed to retool its sales approach to build deeper relationships and expand “whitespace” within existing accounts. The firm wanted to identify the right people, understand client challenges, and respond quickly to the talent movement from the Great Reshuffle—capabilities their existing processes didn’t fully provide.

By adopting LinkedIn Sales Navigator and syncing it with their CRM, PA gained real-time organizational insights and TeamLink-enabled warm introductions that made outreach easier and more authentic. In the first 12 months they uncovered nearly 1 million referral opportunities, influenced 86% of closed-won revenue and achieved 30% larger deals, cementing Sales Navigator as a core, behavior-driving part of their sales tech stack.

PA Consulting

Clive Barton

Sales Transformation Programme