Case Study: Outback Team Building & Training achieves 75% deal‑size lift and 35% win‑rate increase with LinkedIn Sales Solutions (Sales Navigator)

Outback Uncovers Opportunities and Unlocks Insights with Sales Navigator

Outback Team Building & Training, a North Vancouver–based events services firm that runs more than 1,200 programs annually, relied heavily on phone-based sales and needed better ways to prepare for calls and track role changes that often trigger buying opportunities. Without in-person cues, reps wanted deeper context to make conversations more human and to identify when prospects moved into decision-making roles.

To address this, 16 sales team members adopted LinkedIn Sales Navigator, using its pre-call insights and Salesforce sync to streamline research and relationship tracking. The platform helped reps reach prospects at the right moments and saved hours of manual work; in under a year Outback saw a 75% increase in deal size, a 35% lift in win rate and 73% of revenue influenced by Sales Navigator.

Outback Team Building & Training

Bryan McWilliams

Employee Engagement Consultant