Case Study: Old National Bank boosts prospecting and builds stronger relationships with LinkedIn Sales Navigator

Old National Bank boosts prospecting with LinkedIn Sales Navigator across 100+ bankers

Old National Bank faced the challenge of establishing its brand and driving new business pipeline in unfamiliar markets following a major merger. To boost prospecting and relationship-building for its business bankers, the bank turned to LinkedIn Sales Navigator as its key solution.

The solution involved rolling out LinkedIn Sales Navigator to over 100 bankers, using a structured enablement strategy to ensure adoption. The vendor's tool helped bankers identify key decision-makers and discover warm introductions through existing networks. The results showed that bankers consistently using LinkedIn Sales Navigator outperformed peers, generating more leads, meeting more prospects, and closing more new revenue, which provided a clear competitive edge in new territories.

Old National Bank