Case Study: Minnesota United FC achieves $10K average revenue per sales blitz and boosts fan engagement with LinkedIn Sales Solutions

Minnesota United Plays to Win with LinkedIn PointDrive

Minnesota United, an MLS expansion club building its fanbase and new stadium in Saint Paul, faced low engagement from traditional lead generation—dense sales emails and direct mail that informed but didn’t excite prospects. The team needed a cost-effective, attention-grabbing way to reach busy corporate buyers and boost season-ticket sales.

They deployed LinkedIn Sales Navigator with PointDrive to deliver concise, multimedia landing pages and track prospect engagement, coordinating seven-day sales “blitz” campaigns shared by nearly 30 reps. The approach increased visibility and conversions—campaigns averaged about $10,000 in revenue, one saw 48,000 views, and a recent blitz generated over $20,000 in new season-ticket sales.

Minnesota United Fc

Bryant Pfeiffer

Senior Vice President of Sales and Strategy