Case Study: Microsoft achieves more pipeline and larger wins with LinkedIn Sales Navigator

Microsoft boosts pipeline and grows buying committees with LinkedIn Sales Navigator

Microsoft Corporation, a global software development leader, faced the challenge of finding net-new enterprise customers and identifying whitespace opportunities within its extensive existing client base. To tackle this, Microsoft's Enterprise Sales team turned to LinkedIn Sales Navigator to connect with new contacts and engage in conversations around new opportunities.

By implementing LinkedIn Sales Navigator, Microsoft's team was able to accurately identify key contacts and influencers within buying committees, saving time and increasing productivity. The vendor's solution enabled the sales team to build more pipeline, secure larger wins, and see an increase in opportunities and connection rates, transforming their sales approach with reliable data and actionable insights.

Microsoft Corporation