Case Study: Marin Software achieves improved access to specialized prospects with LinkedIn Sales Solutions' Sales Navigator

Marin Software Uses LinkedIn Sales Navigator to Connect with Target Demographic

Marin Software, a leading provider of online advertising management solutions that helps advertisers and agencies manage search, display, and social marketing, faced a sales challenge: its target demographic is highly specialized and many contact databases lacked the people and titles the sales team needed to reach.

By adopting LinkedIn Sales Navigator, the team could find hard-to-locate titles that other directories missed, rely on up-to-date LinkedIn profiles to fact-check data, and use InMail to contact prospects without phone numbers or emails. The tool improved outreach effectiveness and generated strong internal demand, with reps asking for access and the team enthusiastic about the results.

Marin Software

Mei Lei

Director of Marketing Analytics & Operations