Case Study: Manutan achieves 130+ new meetings and saves 1h10m per rep/week with LinkedIn Sales Solutions

Manutan furnishes its sales organization with LinkedIn Sales Navigator – and establishes all-in value with a six-month pilot

Manutan is a family-run, Europe-wide B2B supplier founded in 1966, with 2,500 employees across 25 subsidiaries in 17 countries. Facing inconsistent CRM adoption and the need to standardize sales excellence, the company sought to secure more meetings with prospect accounts, explore new buyer personas, and create shared insights across its international sales teams.

Manutan ran a six-month pilot of LinkedIn Sales Navigator with bi-weekly consultant meetings, workshops, manager training, group competitions and a dashboard to track adoption. The pilot generated 130+ new meetings, saved salespeople an average of 1 hour 10 minutes per week, delivered a 2.3x increase in decision-maker connections and 90% team satisfaction — leading to an all-in rollout of 106 Sales Navigator seats for two years.

Manutan

Florence Rocheteau

Sales Excellence Director