Case Study: Manutan boosts sales efficiency and new meetings with LinkedIn Sales Navigator

Manutan drives 130+ new meetings with LinkedIn Sales Solutions

Manutan, a Europe-wide B2B workplace solutions provider, faced challenges in securing initial meetings with new customers across its 17 countries due to a fragmented sales approach and lack of a common prospecting tool. To establish sales excellence and improve efficiency, the company, with vendor LinkedIn Sales Solutions, initiated a six-month pilot of the LinkedIn Sales Navigator platform to prove its value before a wider investment.

LinkedIn Sales Solutions supported a structured change management process during the pilot, including bi-weekly consultant meetings and adoption coaching. This solution demonstrated clear impact, enabling over 130 new meetings, saving salespeople an average of 1 hour 10 minutes per week, and increasing decision-maker connections by 2.3x. Based on these results, Manutan confidently rolled out LinkedIn Sales Navigator via an All-in Enterprise Program for its entire sales force.

Manutan