Case Study: Macquarie Telecom achieves 100% ROI in 90 days and wins an $85K/month account with LinkedIn Sales Solutions

Macquarie Telecom - Customer Success Story

Macquarie Telecom, an Australian hosting, cloud and telecommunications provider targeting mid-sized businesses and government agencies, faced low brand awareness, unreliable prospect data and the need to engage staff on social media to grow in a niche market. The company needed up-to-date prospect details and new ways to expand opportunities within its focused corporate IT go-to-market strategy.

Macquarie rolled out LinkedIn Sales Navigator to business development managers, combined targeted InMails, sponsored eBooks and thought-leadership checklists, and used LinkedIn training and dashboard reporting to drive adoption. The 90‑day pilot delivered immediate results—more qualified, warm leads, a return of over $80,000 (100% ROI for the year) and newly discovered peer connections that unlocked an account now generating about $85,000 per month.

Macquarie Telecom

Luke Clifton

Group Executive, Sales and Marketing