Case Study: Lyra Health achieves 10M+ lives covered and deeper personalized connections with LinkedIn Sales Solutions

Lyra Health leverages Sales Navigator to develop deep personal connections

Lyra Health, a Burlingame, CA–based provider of workforce mental health services, faced a surge in demand after 2020 and needed to scale rapidly from a small Partnerships (sales) team. Leadership prioritized tools that would support a connection-centered approach—enabling personalized, human conversations—while also providing best-in-class data to drive strategic growth.

By adopting LinkedIn Sales Navigator and integrating it with Salesforce, Lyra’s team gained real-time company insights, automated lead lists, and better account prioritization that put faces to emails and built trust before first calls. The result was faster market penetration, greater efficiency across teams, and expanded reach—growing from about 1 million to over 10 million lives covered globally—while maintaining a personalized, data-driven sales approach.

Lyra Health

Jeff Hawkes

Partnerships Director