Case Study: Nitro achieves data confidence and transforms revenue operations with LinkedIn Sales Solutions' Sales Insights

LinkedIn Sales Insights arms Nitro’s sales operations, sales and finance teams with confidence to execute on their go-to-market strategy

Nitro, a global document productivity company serving millions of users and thousands of business customers, faced persistent CRM data-quality problems caused by multiple low-quality and incomplete data sources. Those gaps made territory planning, account prioritization, and strategic Revenue Operations work difficult and forced continual firefighting instead of forward-looking planning.

By adopting LinkedIn Sales Insights to enrich the most valuable CRM accounts, Nitro quickly regained data confidence: within three months the team reworked territories and prioritization, unlocked meaningful Total Addressable Market and whitespace analysis, and shifted headcount and penetration planning toward enterprise adoption. The result was a strategic uplift in Revenue Operations’ role—enabling better sales alignment, informed capacity modelling, and a more effective top-accounts program.

Nitro

Shantanu Shekhar

Senior Director Revenue Operations