Case Study: Kallidus achieves breakthrough enterprise access and targeted prospecting with LinkedIn Sales Solutions

Kallidus Ups Its Business Development Game with LinkedIn Sales Navigator

Kallidus, a Cirencester-based computer software company with 51–200 employees, needed a more targeted way to reach and nurture leads that fit its ideal customer profile. The business development team was looking for a platform that could deliver precise prospecting insights and help them access contacts at larger, previously hard-to-reach organizations.

By adopting LinkedIn Sales Navigator, Kallidus used advanced filters, automatic updates and Recent Mover signals to research prospects, build targeted lists and reach out via InMail, while gamification encouraged company-wide adoption. The approach strengthened their social selling, unlocked contact and company information they hadn’t had before, and led to successful engagement with previously inaccessible FTSE- and NASDAQ-listed companies.

Kallidus

Harry Chapman-Walker

Head of New Business