Case Study: Kallidus achieves 30% more opportunities and 10% higher average contract value with LinkedIn Sales Solutions

Kallidus Supercharges Prospecting Efficiency with LinkedIn Sales Solutions

Kallidus, a Bristol-based talent-development software company (201–500 employees), struggled with manual marketing and sales processes and lacked a clear ideal customer profile, which made total addressable market analysis slow, error-prone, and difficult to prioritize prospects effectively.

By implementing LinkedIn Sales Insights and Sales Navigator, Kallidus automated ICP creation, enriched CRM data, and pushed actionable target lists to SDRs, improving visibility and alignment between sales and RevOps. The tools reduced manual work and errors, boosted pipeline performance (30% more opportunities) and average contract value (10% increase), and enabled more confident, targeted prospecting.

Kallidus

Chris Scotney

Head of Sales Development