Case Study: JLL doubles its Social Selling Index and accelerates new revenue with LinkedIn Sales Solutions (Sales Navigator)

JLL - Customer Case Study

JLL, a global commercial real estate and investment management firm serving clients in 75+ countries, faced a sales challenge common to professional services: its advisers aren’t traditional salespeople, often lack formal sales training, and are protective of client relationships—making it hard to prioritize targets, uncover existing internal connections, and pursue opportunities without stepping on toes.

JLL deployed LinkedIn Sales Navigator (including TeamLink) across the UK, Asia Pacific and US to surface existing connections and benchmark activity with LinkedIn’s SSI. Within eight months SSI jumped to 47.7 (vs. competitor average 28.6), JLL became 57% better at finding decision makers and over twice as likely to build strong client relationships. The tool accelerated sales cycles, improved outreach and produced measurable revenue—examples include a £40k Hedge Fund pitch, £130k in new projects for one director, ~£150k for a team and top-quartile users with pipelines near £1M.

JLL

Alexander Low

Head of Client Development