Case Study: Facilicom Group achieves 100% Sales Navigator activation and scalable outreach with LinkedIn Sales Solutions

Integrating Sales Navigator with Salesforce.com has created a relationshipbuilding engine for the facilities management company

Facilicom Group, a facilities services company based in Antwerp with 1,001–5,000 employees, set an ambitious goal to double revenues in five years and needed a scalable sales and marketing tech stack to expand outreach across the Netherlands, Belgium, the UK and Ireland. The core challenge was identifying and engaging the right decision‑making groups beyond existing contacts to fuel growth.

The company adopted LinkedIn Sales Navigator and integrated it with Salesforce, retraining the telemarketing team to use the platform; this drove 100% activation of their 117 licenses, improved CRM data quality, increased conversion rates, and strengthened the opportunity pipeline. Teams now map sectors and build campaigns on the platform, using social selling and targeted follow‑ups to convert second‑ and third‑degree connections into first‑degree relationships.

Facilicom Group

Guy Claes

Marketing Director