Case Study: Startup Grind achieves a stronger pipeline — 2,300 saved leads and a 16% InMail response rate — with LinkedIn Sales Solutions

Insights and integrations in Sales Navigator bolster Startup Grind’s pipeline

Startup Grind, a San Francisco–based events and community company for startups and entrepreneurs, needed more accurate targeting and richer business insight to scale its partner and client pipeline. With LinkedIn hosting millions of companies, the team upgraded from LinkedIn Premium to Sales Navigator to improve prospecting, research, and outreach efficiency.

After onboarding Sales Navigator and using integrations with Gmail and Outreach, the 10-user team saved over 2,300 leads in six months and achieved a 16% response rate on LinkedIn InMail—outperforming email outreach. The platform boosted productivity by surfacing up-to-date contact data, enabled faster campaign targeting and direct connections that led to partner deals, and improved overall outreach efficiency.

Startup Grind

Lindsay Markel

Senior Partnerships Manager