Case Study: Illumina achieves smarter, faster sales outreach with LinkedIn Sales Navigator

Illumina saves 75% of prospecting time with LinkedIn Sales Solutions

The customer Illumina, a global leader in genomics, needed its sales team to keep pace with rapid industry changes and identify key events like new lab openings or personnel moves to make outreach timely. To address this challenge, Illumina turned to the vendor LinkedIn Sales Solutions and adopted its product, LinkedIn Sales Navigator.

LinkedIn Sales Solutions implemented Sales Navigator, which provided real-time account insights and alerts, enabling proactive and relevant customer outreach. The solution was widely adopted, with 75% of the sales team saving at least an hour per week on prospecting, and it became a strategic growth engine for Illumina, helping them build stronger customer relationships and expand into new markets.

Illumina