Case Study: Hyatt builds valuable relationships and scales digital selling with LinkedIn Sales Solutions

Hyatt harnesses Sales Navigator to build valuable relationships in an evolving hospitality industry

Hyatt, a global hospitality company with 1,000+ properties across 75+ countries, needed to modernize its relationship-driven sales approach as in-person meetings and trade shows became less available. To find the right buyers earlier in the process and better understand buying committees, Hyatt turned to LinkedIn Sales Solutions’ Sales Navigator.

LinkedIn Sales Solutions implemented Sales Navigator to help Hyatt’s sellers identify key contacts, build relationships at scale, and personalize outreach using features like alerts, buyer intent, and lists. In about three months, Hyatt’s sales team generated 6,200 saved leads and 2,600 new connections, and the pilot was successful enough that Hyatt rolled the tool out more broadly across its sales organization.

Hyatt

Asad Ahmed

Senior Vice President of Commercial Services