Case Study: Hyatt builds stronger sales relationships with LinkedIn Sales Navigator

Hyatt builds 6,200 saved leads with LinkedIn Sales Solutions

Hyatt, a global hospitality company, faced the challenge of scaling its relationship-driven sales strategy in an increasingly digital landscape. With traditional methods like trade shows less available, its sales team needed to identify new buyers and build connections long before a formal sales request. To address this, Hyatt partnered with LinkedIn Sales Solutions and implemented LinkedIn Sales Navigator.

The solution centered on using Sales Navigator to better understand customer buying committees and build targeted relationships at scale. This modernized approach led to impressive results, including 6,200 saved leads and 2,600 new connections during an initial pilot. LinkedIn Sales Navigator became an essential strategic tool for Hyatt, leading to a long-term partnership and helping sellers establish valuable relationships earlier in the buying process.

Hyatt