Case Study: Euromonitor International achieves accelerated sales pipeline and closes cold-prospect deals with LinkedIn Sales Solutions

How the World’s Leader in Strategic Market Research is Sharpening its Sales Strategy on LinkedIn

Euromonitor International, a global provider of strategic market data and consumer trends, faced a sales challenge: its Corporate Business Development team needed visibility into clients’ internal business plans and personnel moves across a wide range of industries in Australasia. Without that insight it was hard to find inroads and start meaningful conversations with the right decision makers.

The team adopted LinkedIn Sales Navigator company-wide to monitor industry updates, saved-search alerts and people movement, and to surface targeted prospects that sync with their CRM. The tool accelerated pipeline creation, generated more qualified leads and even helped close a deal with a previously cold account by flagging a new decision maker at the right time.

Euromonitor International

Rehan Panditaratne

Team Manager - Corporate Business Development - Australasia