Case Study: IIB Council achieves faster pipeline growth and 22% higher-quality conversations with LinkedIn Sales Solutions

How the World’s First Business Technology Certification Body Uses LinkedIn Sales Navigator for Growth Hacking

IIB Council, created by EC‑Council as the world’s first business technology and enterprise digital transformation certification body, needed to stand out in a crowded professional training market. With a broad target audience spanning colleges, training institutes, consulting firms and business professionals in digital marketing, project management and blockchain, the organisation’s key challenge was improving sales effectiveness and building meaningful relationships that convert into qualified leads.

IIB Council rolled out LinkedIn Sales Navigator to identify and engage prospects with highly targeted, personalised outreach using Advanced Search and platform-based conversations. The approach accelerated pipeline generation, cut sales-cycle time by 25–75%, improved the quality of conversations by 22%, and also provided precise market-sizing insights to inform regional strategy and resource allocation.

IIB Council

Irene Dima

Director