Case Study: Siemens achieves a more efficient sales cycle and 12% increase in closed-won revenue with LinkedIn Sales Solutions

How Siemens Uses LinkedIn’s Deep Sales Platform to Achieve a More Efficient Sales Cycle

Siemens Digital Industries Software, a global leader in industrial software, faced a complex sales challenge: reaching and building trust with a wide variety of personas—including C-suite decision-makers—across both enterprise and SMB markets while scaling a unified, virtual selling approach. The company needed more targeted outreach and cleaner global data to identify the multiple stakeholders typically involved in large industrial deals.

By integrating LinkedIn Sales Navigator with Salesforce, Siemens gained real-time insights, relationship mapping, and targeted profiles that let sellers tailor outreach and leverage warm introductions. The results: a 3x increase in decision-makers engaged per opportunity, a 12% rise in closed-won revenue, new opportunities at least 2x more often for Navigator users, and average sales-cycle reductions of 3–6 weeks.

Siemens

Jill Powers

Vice President of Sales within Consumer Products & Retail