Case Study: Santa Fe Relocation achieves accelerated growth and qualified leads in Africa with LinkedIn Sales Solutions’ Sales Navigator

How a Global Mobility Service Provider is Using LinkedIn Sales Navigator to Accelerate Growth in Africa

Santa Fe Relocation, a leading global mobility services provider operating across six continents, is accelerating its presence in Africa to support international companies entering the market and local firms expanding across the continent. Facing a geographically dispersed audience and ambitious sales and marketing targets, the company needed a way to identify the right decision‑makers, nurture prospects with relevant content, and generate qualified leads.

By building a stronger LinkedIn presence and adopting LinkedIn Sales Navigator—plus training from the Sales Solutions team—Santa Fe began precisely targeting, profiling and engaging key contacts and tracking content engagement. The approach transformed their sales process: they closed several deals (including a €40,000 / US$49,000 account), identified over 50 new potential leads/accounts, influenced about 10 additional opportunities estimated at more than $100,000, and have since rolled the solution out globally.

Santa Fe Relocation

Ruth Lockwood

Business Development Director, Africa