Case Study: Santa Fe Relocation achieves accelerated growth in Africa with LinkedIn Sales Solutions

How a Global Mobility Service Provider is Using LinkedIn Sales Navigator to Accelerate Growth in Africa

Santa Fe Relocation, a global mobility services provider, wanted to expand its presence in Africa and better reach geographically dispersed prospects across the continent. The company needed a more effective way to identify the right decision-makers, engage target accounts, and support sales and marketing growth beyond traditional cold calling, using LinkedIn Sales Solutions’ LinkedIn Sales Navigator.

LinkedIn Sales Solutions helped Santa Fe Relocation transform its sales process by providing training and LinkedIn Sales Navigator tools for lead and company search, profiling, targeted outreach, and content engagement. The results included a closed deal worth about €40,000 (US$49,000), deeper visibility into audience engagement, and a stronger strategy for nurturing leads; Santa Fe later rolled out the solution globally across its sales teams.

Santa Fe Relocation

Ruth Lockwood

Business Development Director, Africa