Case Study: AS-Schneider achieves 4X sales outreach growth with LinkedIn Sales Solutions (Sales Navigator)

How a century-old German manufacturer reengineered its global sales strategy with LinkedIn

AS‑Schneider Group, a century‑old German maker of industrial valves, set out to modernize its sales approach after expanding into high‑potential but unfamiliar markets in Asia, the Middle East and the U.S. The company’s market leadership had fostered a passive, inbound sales stance; to protect its position and win new business abroad it needed a more proactive, targeted and resource‑efficient way to reach the right buyers.

By adopting LinkedIn Sales Navigator and social selling, AS‑Schneider began targeting engineers and decision‑makers earlier in the buying process, replacing cold calls with precision outreach. In one year outreach sessions grew more than 4X (from ~2,500 to 10,000+), the team closed €48,000 in deals, created about €100,000 in open opportunities, drove over 3,200 first‑time visitors to its site, and improved overall sales efficiency while raising its Social Selling Index.

AS-Schneider

Tim-Frederik Kohler

Global Chief Sales Officer