Case Study: HCL Technologies achieves $500M+ in influenced deals and 7,000+ new decision-maker connections with LinkedIn Sales Solutions (Sales Navigator)

HCL - Customer Case Study

HCL Technologies is a global IT services company with 100,000+ employees operating in 32 countries that helps large enterprises navigate technology and transform core business functions. As B2B buyers increasingly ignored cold calls and mass emails, HCL’s sales teams needed a new way to find and engage the right decision makers across regions and departments, build credibility, and scale account-based outreach.

HCL implemented LinkedIn Sales Navigator—running a proof of concept, integrating it with CRM, allocating 401 licenses, and providing onboarding—which sales and marketing used with tools like Lead Builder and TeamLink. In two quarters this drove 7,000+ new decision‑maker connections, 2,500+ new accounts, a 17x lift in connections and a 200% rise in InMails, and helped influence or support over $500M in contract value (with more than $350M won).

HCL

Rama Sivasubramaniam

Head of Global Sales & Marketing Excellence