Case Study: Habif, Arogeti & Wynne connects with target accounts using LinkedIn Sales Solutions

Habif, Arogeti & Wynne Uses Sales Navigator to Connect with Target Accounts

Habif, Arogeti & Wynne, one of Georgia’s largest independent accounting and business advisory firms, needed a better way to expand connections with prospects because cold calls were ineffective for relationship selling. Using LinkedIn Sales Solutions’ Sales Navigator, the team sought a way to reach target accounts and connect with the right decision-makers.

LinkedIn Sales Solutions implemented Sales Navigator so business developers could use InMail, team connections, and filters for industry and seniority to contact the right people at target companies. The result was stronger outreach to previously unresponsive prospects, improved response rates, and more meetings set, with the CEO noting that Sales Navigator helped the firm get in front of companies it could not connect with before.

Habif, Arogeti & Wynne

Richard Kopelman

CEO & Managing Partner