Case Study: Globality accelerates pipeline growth with LinkedIn Sales Navigator

Globality drives 76% of revenue influenced with LinkedIn Sales Solutions

Globality, a provider of autonomous sourcing technology, faced the challenge of building a new tech stack from the ground up. They needed a centralized solution to identify ideal customers, map complex buying committees, and engage decision-makers to build their sales pipeline. To address this, they turned to vendor LinkedIn Sales Solutions and its product, LinkedIn Sales Navigator.

The solution involved integrating LinkedIn Sales Navigator with their Salesforce CRM to access features like Relationship Map and Account IQ. This provided real-time account intelligence, allowing the team to map buying committees in seconds instead of days and better understand key decision-makers. The implementation from LinkedIn Sales Solutions helped Globality accelerate pipeline growth and equip their team with modern, data-driven sales technology.

Globality