Case Study: First Copy Corporation achieves more qualified leads and face-to-face meetings with LinkedIn Sales Solutions (Sales Navigator)

First Copy Corporation Kicks Cold Calling to the Curb with Sales Navigator

First Copy Corporation, an 11–50 person IT services firm in Cambridge, UK, was hampered by speculative cold calling and an out-of-date CRM that Senior New Business Executive Ellie Di Fiore judged “99% inaccurate,” often leading to wasted outreach to people who no longer worked at target companies.

After adopting Sales Navigator, Di Fiore moved to social selling—quickly identifying relevant leads, sparking early conversations, and building relationships with better insight into prospects—which increased trust and credibility, generated more face-to-face meetings, and boosted visibility as connections engage with her posts.

First Copy Corporation

Ellie Di Fiore

Senior New Business Executive