Case Study: expalas achieves 25–35% response rates and 50 Sales Accepted Leads with LinkedIn Sales Solutions

expalas Excels with Personalized, Targeted Campaigns Producing Quality Leads Around the Globe

expalas, a sales engineering firm, struggled to identify the “buyer’s circle” and reach decision-makers across international markets—gatekeepers often blocked access and made it hard to build trust and sustainable relationships.

By using LinkedIn Sales Navigator and Lead Builder to target and personalize outreach, expalas adopted a consultative selling approach that improved engagement and lead nurturing. Campaigns generated a 25–35% response rate: of 500 marketing managers contacted, 150 were classified as valuable contacts and 50 became Sales Accepted Leads.

expalas

F. Alexander Kep

CEO