Case Study: E.ON Energy Infrastructure Solutions achieves 10x Sales Navigator adoption and expands targeted digital selling with LinkedIn Sales Solutions

Digital Selling and Advanced Targeting boosts sales for E.ON

E.ON Energy Infrastructure Solutions, a leading European provider of sustainable energy and infrastructure for cities, municipalities and industries, launched a virtual selling pilot with LinkedIn Sales Navigator in 2018 as it expanded internationally. The company faced a complex, multi-stakeholder buying environment and, with the pandemic limiting face-to-face sales, needed a way to target specific decision-makers (from energy managers to local officials) and deliver tailored outreach.

By using Sales Navigator’s advanced search, insights and alerts, E.ON sales teams identified relevant buyers, multi-threaded accounts and personalized outreach more effectively. The program scaled rapidly—active licenses grew tenfold since the 2018 pilot—leading to expanded reach and brand visibility, more initial discussions, and improved internal collaboration and sales best practices.

E.ON

Jens Kleine

Global Marketing Manager