Case Study: Crane Worldwide Logistics achieves a 3–6 month reduction in sales cycle with LinkedIn Sales Solutions

Crane Worldwide Shaves Months Off the Sales Cycle with LinkedIn Sales Navigator

Crane Worldwide Logistics, a Houston-based global supply chain provider with 115 locations in 26 countries and 1,400+ employees, needed to modernize its sales approach. Large, complex projects often took months or years to close, traditional tactics like cold calling were inefficient and blocked by gatekeepers, and winning business required connecting with five to seven decision-makers inside each target account.

By adopting LinkedIn Sales Navigator, Crane sped up prospecting, targeted and qualified the right roles faster, and built multiple connections within accounts—saving weeks of outreach and enabling reps to multitask. The platform helped the team uncover additional decision-makers, retain accounts when contacts left, incorporate Social Selling Index into performance reviews, and shorten the average sales cycle by three to six months.

Crane Worldwide Logistics

Ken Davis

Sales Manager