Case Study: Comunycarse achieves 20% higher conversion rates and 2–3 VIP leads per week with LinkedIn Sales Solutions

Comunycarse - Customer Case Study

Comunycarse, a Spanish IT provider known for enterprise content management and IP communications, developed a disruptive video business-intelligence offering but faced a long sales cycle and needed to reach new types of decision-maker. Its traditional approach of bought databases and cold-calling was failing—contacts went stale and sales and marketing were frustrated—so the company needed a way to generate higher-quality, relationship-driven leads.

By adopting LinkedIn Sales Solutions (advanced search, TeamLink and InMail) Comunycarse created cross-functional teams, refreshed its CRM in real time and shifted incentives to reward qualified connections and meetings. The result: conversion rates rose 20% in core businesses, the BI launch now generates 2–3 strong leads per week, teams close several VIP meetings weekly, and overall morale and collaboration have significantly improved.

Comunycarse

Victor Magarino Penalba

Comunycarse