Case Study: Clozd improves data accuracy and boosts deal sourcing with LinkedIn Sales Solutions

Clozd Improves Data Accuracy with LinkedIn Sales Navigator and SFDC Integration

Clozd, a 150‑person B2B win/loss analysis firm in Lehi, Utah, needed highly accurate company and persona data to identify prospects within its ICP. Traditional sales intelligence tools weren’t keeping profiles up to date, making it difficult for reps to size companies, confirm industries, and find contacts in the right roles.

By adopting LinkedIn Sales Navigator with CRM Sync to Salesforce and integrating it into their SalesLoft cadences, Clozd gained real‑time, self‑reported data and streamlined personalized outreach. The approach improved prospecting speed and response rates—Sales Navigator sourced 85% of deals, influenced 90% of deals, and delivered a 1.8x higher win rate for deals it influenced.

Clozd

Nate Gardner

Head of Strategy and Business Operations