Case Study: Centraal Beheer achieves more partnerships and stronger client relationships with LinkedIn Sales Solutions (Sales Navigator)

Centraal Beheer builds more partnerships with Sales Navigator

Centraal Beheer, a 1,200‑employee Dutch insurer and part of Achmea, faced a shrinking pipeline as traditional sales‑sourced leads became harder to reach and account teams struggled to contact target clients. The business needed a sales transformation to regain visibility, align sales and marketing, and adapt to increasingly virtual selling.

Centraal Beheer implemented LinkedIn Sales Navigator with executive sponsorship, focused training and a phased roll‑out to account managers, using the platform for both new‑client acquisition and strategic relationship management. The tool’s contact insights and a relationship‑building methodology opened a new lead source, strengthened client ties, improved sales‑marketing alignment and helped the company meet its commercial objectives.

Centraal Beheer

Jorrit Drieënhuizen

Digital Marketing and Sales Specialist