Case Study: Bouygues Telecom achieves faster prospecting and warm introductions with LinkedIn Sales Solutions (Sales Navigator)

Bouygues Telecom Reinvigorates Sales Team with LinkedIn Sales Navigator

Bouygues Telecom, a leading French telecom with 13 million mobile customers, struggled to reach target buyers using traditional prospecting as people frequently changed jobs. The sales team needed a faster, more reliable way to find and connect with the right contacts.

They adopted LinkedIn Sales Navigator, which provided up-to-date employment data and direct access to leads. Reps can now build prospect lists in minutes and contact prospects via InMail, while TeamLink facilitates warm introductions—revitalizing the sales team and making outreach significantly easier.

Bouygues Telecom

Marine Lucas

Sr. Social Media & Marketing Manager