Case Study: Akkroo achieves personalized outreach and quicker prospecting with LinkedIn Sales Solutions' Sales Navigator

Akkroo Practices What it Preaches with Personalization Through Sales Navigator

Akkroo, a London-based computer software company (11–50 employees) that helps businesses capture and follow up on event leads, recognized LinkedIn as an important business development channel but lacked a cohesive approach to prospecting and outreach on the platform.

By adopting Sales Navigator, Akkroo applied its event-based personalization approach to sales outreach, enabling reps to quickly identify the right contacts and tailor value-driven messages. The change reduced time spent searching for prospects and increased time in meaningful conversations, delivering measurable productivity gains for SDRs, the sales team, and customer success.

Akkroo

Chris Coggin

Business Development Executive