Case Study: Akamai Technologies slashes sales cycle from 6 months to 1 month with LinkedIn Sales Solutions

Akamai Technologies - Customer Case Study

Akamai Technologies, a cloud platform that delivers roughly 20–30% of the world’s web traffic, needed a better way to self-generate leads across both large enterprises and fast‑moving startups. Their sales team had to identify decision-makers outside the Fortune 2000, spot emerging prospects after funding or personnel changes, and quickly build credibility with busy C‑level executives as cold‑call response rates declined.

By adopting LinkedIn Sales Navigator, Akamai gained third‑degree and TeamLink connections, real‑time notifications and insight-rich sales updates that produced more warm introductions and credible outreach. The platform cut account research from about an hour to minutes and shortened the typical sales cycle from six months to one month, significantly improving outreach efficiency and deal velocity.

Akamai Technologies

Brad Rinklin

CMO